From what I have seen over the years a franchise must also supply a system of duplication which would include a product and/or service, a marketing plan and proof of profitability.
It is surprising how many franchises don?t use Face Book in their ?brand name marketing plan? and none of them use a Video Flash App. The whole point of using custom video apps in our marketing plan is to separate our self from the rest of the competition.
Back in the 90?s if you did not have a website you weren?t in business. Today if your business is not on Face Book you are not in business. Tomorrow if your business on Face Book and it doesn?t use a Video App you are not in business and next week if your business does not use an Electronic Business Card you won?t be in business.
What would a duplicable Face Book Fan Page do to the value of your potential franchise on the world?s largest social network? Thing about this, Your Brand Name, contact information, You Tube videos, links to your main pages, customer testimonies, all custom ready to go and your franchisees all doing the same thing. Talk about stand out!? ?
Can you see a potential trend? There is no point in being second is there, when you can be getting your message out to more Potential Clients right now and really make your brand stand out from all of the others.
You already know that Customers are the product and social media is how we connect with more potential customers. We still have to connect on a local level with potential customers while learning to attract even more potential clients using Face Book, Twitter and other branches of social media.
If momentum is what you seek for your business then start a viral momentum you can?t stop by putting your business on the largest social network that world has ever seen.
The brains behind the Powerful App I am referring to is the Tools Network. They have cracked the Da Vinci code on Social Media and ?viral? Network Marketing. You?ve got to see this. It?s going to be huge! ?
A business friend of mine once said it takes at least five contacts with the same person to establish a relationship. Utilizing this new App along with traditional local marketing can help to keep your new relationships in-tact for the long haul.
And no matter what business you are in, your business is not about you.? Your business is about the client. Help them remember you, because Customers will not come from one single activity, but a multitude of sources.
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Since we don?t know which source our potential customers are coming from, shouldn?t we have multiple marketing sources?
In order for you to keep sustained momentum in developing your franchise marketing plan you must take responsibility for pushing your business off the charts and let everyone else wonder what happened.
Is your franchise vision tempered? Henry Ford said, "A company needs smart young men with the imagination and the guts to turn everything upside down if they can. It also needs old figures to keep them from turning upside down those things that ought to be right side up."
I have found over the years that the most successful business people are well tempered with a visionary way of doing business. Franchising can be visionary and social media can push that visionary cause even further out. So start with the end in mind of what your franchise should be and start from there.
Source: http://infomercialanything.blogspot.com/2011/07/franchising-and-face-book.html
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