Starbucks is dumping AT&T in favor of Google to improve internet speed on 7,000 stores across the country.
JULY 31, 2013, 8:40 PM.?+Carlo Raphael Diokno.
Search engine giant Google will soon provide free Wi-Fi access on Starbucks replacing AT&T, and the process will take place in the next 18 months. The popular coffee shop has decided to ditch AT&T in favor of Google, claiming that 7,000 company-operated Starbucks stores in United States will receive Google?s service. According to Google?s new blog post, Google-connected Starbucks stores will enjoy 10 times faster internet speed and stores located at Google?s Fiber City will get 100x internet speed improvement.
?Google has long invested in helping the Internet grow stronger, including projects to make Internet access speedier, more affordable, and more widely available,? says Kevin Lo, the search giant?s?General Manager of Google Access. ?The free Internet connection at Starbucks has become an important part of many communities over the years,? he adds.
Read More:?Starbucks Bets On Wireless Charging.
Apparently, Google wants the internet to be faster, more reliable and covers more market because more users on faster internet will give Google?s advertising services a boost in revenue. For starters, ads on Google with images and ?special effects? will appear faster on web pages with better internet speed, and it makes sense that Google would want Starbucks stores to access the internet faster.
Lo on his blog post said that a customer on Starbucks will know the faster network ?is ready once a ?Google Starbucks? SSID appears on the customer?s smartphone, tablet or laptop?s web browser.?
Image source: Starbucks Press Release.?
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Source: http://www.popherald.com/news/starbucks_google_partnership_wifi_27996/
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